Impct.Agency was founded to challenge outdated PR playbooks. In a world where attention is fragmented and trust is earned — not bought — we believe that public relations must be more than media coverage. It’s a strategic function that supports business goals, builds credibility, enables partnerships, and ensures the right people are saying the right things about your brand.

but the goal is always the same: to help our clients be seen, heard, and trusted by the audiences that matter.

Instead of hiring for volume, we curate expert teams for each project — collaborating with the best talent in the industry to solve real communication challenges with speed, precision, and creativity. This makes us resource-efficient and uniquely adaptable, able to jump in at different growth stages — from stealth-mode startups to scaling enterprises and public institutions.

Events

Political campaigning & personal PR

Renewable energy & Industrial

Fintech, start up

Nikola and Gita launched Impct.Agency to create a more adaptive and collaborative PR model — one that responds to today’s fast-moving business environment, aligns with broader strategic goals, and delivers measurable impact.

— where they’ve seen firsthand how strategic communication drives visibility, unlocks partnerships, and builds long-term trust. Over the years, they’ve led and executed projects across diverse markets, including the Nordics and Baltics, Central Asia, and the United States — bringing a nuanced, cross-regional perspective to every campaign.

Impct.Agency was founded by longtime collaborators and communications professionals Nikola Iva Zuimaca and Gita Sauka-Tropa. With backgrounds in public relations, marketing, and reputation management, they bring a shared belief: that PR should serve as a growth engine — not just a support function.